2gether08 | schedule

2gether is a festival where you can pick and mix the content that’s most interesting to you. Here’s an overview of what you can expect from 2gether08, starting at 9.30 am on July 2 at our fascinating venue, the former Rochelle School in Shoreditch.

You can find the schedule in detail here: view online or download. The to book into sessions, come over to our networking site >

DAY ONE - WEDNESDAY 2ND JULY

Introduced by Jon Gisby, Director of New Media and Technology, Channel 4Talks

Opening Exchanges - what are the biggest challenges facing us at the start of the 21st century? Matthew Taylor, Chief Executive of the RSA, Umair Haque, Director of Havas Media Lab, and John Naish, author of Enough. Chaired by Bill Thompson.

Cluetrain + 10 - Ten years after the seminal Cluetrain Manifesto set out a vision of how the Internet would transform relationships and communications without and within organisations, JP Rangaswami, Managing Director of BT Data, considers its impact and prescience and looks forward to the next ten years. Euan Semple, pioneer writer, speaker, and thinker on the power of social computing for business, will moderate.

Jemima Kiss interviews Blake Chandlee, UK Commercial Director of Facebook, on the future plans for development and innovation of the Facebook platform.

Marek Kohn, author of “Trust: Self-Interest and the Common Good?” will start off from basics and talk about what trust is.

Julian Baggini, author and editor of Philosophy Review, takes us on a journey into the English mind. Euan Semple, pioneer writer, speaker, and thinker on the power of social computing for business, will join as moderator again.

Bryony Worthington of Sandbag will introduce a new campaign website enabling individual and collective action to reduce the risk of climate change.

Andy Bell - Chief Creative Officer Mint Digital - on How to be Generous

Debate

Lunchtime Debate - Is our politics big enough to cope with the web? Chaired by Matthew D’ancona, Editor of The Spectator with guest panellists, Tom Steinberg, Director My Society; Sunny Hundal, Editor, Liberal Conspiracy; and Rory Sutherland, Executive Creative Director, OgilvyOne.

Sessions

4IP: Let Channel 4 Cure Your Phobia - led by Stuart Cosgrove, Director of Nations and Regions at Channel 4, and one of the leaders of 4IP, a £50 million fund dedicated to digital media which will launch later this year.

Protein Forum® William Rowe leads an interactive session on open source architecture and sustainable design. With Chris Cleverly, Flatpack Cities, David Sack, Humanitarian Factories in Africa, and Jason Bruges of Jason Bruges Studio.

We-Gov: How the Government Should Stop Worrying and Learn to Love the Web. An interactive discussion on public engagement in government and public policy led by Mitch Sava, Chief Wonk at polyWonk and Dominic Campbell, Director of FutureGov Consulting. What are the barriers and motivations to broader, meaningful participation of the public in co-creating and delivering public policy and how can social media help? With Douglas Carswell MP, author Direct Democracy; Richard Wilson, Director of Involve; James Crabtree, Head of Public Services at IPPR; Marks Earls, author of Herd: how to change mass behaviour by harnessing our true nature.

Innovation Lab for Youth Work Tim Davies, director of Practical Participation: young people face a more challenging environment than ever before. How can the digital realm help deliver a vision for young people that meets today’s challenges?

Talking Tech - A Beginners Guide to the Tools of the Trade Dave Briggs, Matt Waring from Webs Edge, David Wilcox, Social Reporter, Lloyd Davis conveynor of the Tuttle Club and Justin Kerr-Stevens on what tools there are that can be brought together to facilitate closer relationships between organisations and citizens.

John Grant, author of the Green Marketing Manifesto, interviews Andy Hobsbawm, co-founder of Green Thing. Creativity versus climate change. Can creativity help catalyse social change? How can creative communications make a difference to mobilise people against climate change.

Technology is not my Master, led by Brian Sletten and David Wood of Zepheira - Somewhere along the way, technology became a thing unto itself. Has this become an obstacle and a burden, and how can we become more intelligent about using technology wisely?

Digital Health - led by Gavin O’Carroll. For centuries we had physical health, the 20th century brought us the idea of mental health, but for the 21st century we need digital health. This session will give you the confidence to develop your digital health and be assertive over how and why you use technology.

Replacing Knives with Dance - join the award winning company Dance United for an interactive session on how dance is reaching young people where other projects do not reach. Dance United is working with offenders, gangsters and in prisons to turn the lives of young people around. Come and experience how it’s done.

Steal This Camp! - led by Anna Maybank and Dan McQuillan. Great, go ahead, borrow it, break it and remake it. We ran Social Innovation Camp earlier in the year. Come and hear how we got on and what’s happening to the winning projects.
Society 2.0- designing an action research into the next civilisation. George Por will use the “Lifecycle of Emergence” and “Temporary Autonoous Zones” model to explore what it takes to scale up social innovation from local to translocal to global.

Is Social Entrepreneurship the future of Charity or the Next Big Brand? - Cliff Prior, Chief Executive of UnLtd invites you to create a character map of social entrepreneurship, identify and name its different parts. In an afternoon discussion titled Social Entrepreneurs Get Digital, Cliff will facilitate a session discussing whether digital technologies will create a new landscape for social entrepreneurs.

Who Needs Government Anyway? - taking them on at their game, muscling in on the government’s turf, a look at the role of the social innovation and enterprise in challenging the practice of government, taking risks and trying out new ways of working, with Mike Butcher, UK and Europe Editor, Tech Crunch, Paul Miller, School of Everything, Shaa Wasmund, Chief Executive of Bright Station Ventures, MT Rainey, Chief Executive of Horsesmouth, and Paul Hodgkin, Chief Executive of Patient Opinion.

Inside Out: How Social Technologies are Transforming Work - led by Lloyd Davis from the Tuttle Club, and Livio Hughes of Headshift. An examination of the ways in which online social networks are affecting the way we work. Is it good, or is it bad? And what are our best guesses for what the workplace will look like in ten years time? With Richard Tyrie, from JGP, Leon Benjamin, author and consultant, Sam Gyimah from Workology.

Data for Good - led by Alberto Nardelli, chief strategist, UnltdWorld accompanied by Richard Sergeant, Head of Public Policy at Google, Micheal Cross of The Guardian and Free Our Data Campaign, Andrew Walker, Director of Thin Martian, and Andrew Beddard, Strategy Consultant. What are the values, implications and potential social impacts of the open and free use of data. What does freedom and movement of data mean for government, for the media and for individuals?

Independent 2gether - How Can Online Technology Help Disabled People. As control of social care is shifting from professionals to users, how can solutions like shortbreaks.com help disabled people assert their right to a independent life? John Craig, director of the Innovation Exchange, and Sian Lockwood, NAAPS.

An online news agency of resistance - Marc Silver of Pulse Films leads us through the plans for his global project Resist. Inspired by online initiatives like wikileaks and film projects like A Swarm of Angels, and featuring activists Noam Chomsky, Naomi Klein and John Berger, Resist is a documentary film researched and promulgated online. To be presented by actor Gael Garcia Bernal, the film is already in development and a social networking site of resistance active, but more needs to be done to find the right mechanisms for global campaigners across the world. Can you help?

Mapping Malaria - led by Steve Bridger, Buzz Director at nfp2.0. Primary Academic research gathering data of malaria infection worldwide - see how this work could provide the perfect interface to help health-providers around the world treat malaria infection.

How Climate Change is Like a Fish - led by Erica Griggs, Director of carbon outreach, an introduction to the climate of change that will show how virtual and physical communities are revolutionising international commitments to climate change and ask what government should do - join the debate.

Creating a Chain Reaction - led by David Robinson, Vice Chair, Council on Social Action and Oli Barrett, social entrepreneur. The session will explore links between digital technologies and social action, and participants will have an opportunity to shape Chain Reaction, a CoSA-led event in November that will develop new ideas for social change.

Prick Up Your Ears: Public Service Publishing vs Government Online Services, focusing on the Health Arena- Lessons from ‘Embarrassing Bodies’ with Adam Gee, Commissioning Editor (New Media, Factual) Channel 4. What can we learn from the huge public engagement with this cross-platform initiative?

The Fringe

Interspersed throughout the day, School of Everything will host a number of five minute sessions on what can you teach in 5 minutes? For example, JP Rangaswami on ‘how to complete The Times crossword’.

In the Common Room you’ll encounter a series of Tag Wall Breakouts where themes and questions emerging throughout the day will bubble up and burst.

Collecting Connections: a space where you can map out your networks and establish the connections you need to cultivate your ideas and enable them to move forward.

London United, led by John Grant. London United is a collective of creative/green/entrepreneurial people who have come together to look for some radical, cultural answers to the questions posed by climate change, peak everything, social justice, economic instability and all that. In this session hosted by John Grant, LU members with backgrounds in activism, design, policy, (internet and cleantech) start-ups, publishing, fashion and magic will lead a two day workshop to form a fresh point of view on life in London in 2050.

Web 2.0 - the musical. Director: Mona Yousefi; Cast: Andy Bell, Tim Morgan, Dave Carruthers, Mona Yousefi; Breakdancing: B-better Allstars; Pole-dancing: Millie Robson

You’re fired, innit! led by Greg Villalobos, creative director of Bold Creative. A group of young people and a group older people will develop digital content about what they see as the solutions to youth social problems. Both films will be screened on Day Two.

Qype and UnchainedGuide conduct a joint social experiment through the course of 2gether to test two theories on how social media is influencing consumer behaviour. It’s a secret though - if we tell you, it won’t be an experiment anymore. Results on Day Two.

DAY 2: THURSDAY 3RD JULY Introduced by Martha Lane Fox. Talks

Opening Exchanges - Featuring Russell Davis on “Interesting for a Change” and Matt Locke, Commissioning Editor (Education) at Channel 4, “On Seriously Social.”

Mark Earls, author of Herd: How To Change Mass Behaviour by Harnessing our True Nature on “How Things Are Spread”

Ben Hammersley interviews Charlie Beckett, director of POLIS, a journalistic and society think-tank.

Public Service Media - John Gisby, Head of New Media, Channel 4, discusses the future of public service media.

Cultural Polyphasia - Ben Page, Chair of Ipsos Mori.

Taking Radio for a Ride - Tim Wright, Co-founder of XPT on how broadcasters may work with audio-centric audiences to produce more timely context-sensitive, responsive and portable news and entertainment services.

Joanne Jacobs - Director of Xenial - on Lifecasting, microblogging and the transformation of conflict into comfort.

Pitches

Thumbs Up or Thumbs Down? - in Amphitheatre of 2gether: ideas, potential projects and provocative thoughts created over the two days get pitched to the audience. Ideas are submitted, worked up in the Think Public Design Clinic and the best ones included in the programme for the final fast-paced pitching session of 2gether. A practice pitch for funding, and a direct ask for collaborators and advocates to help you take your project forward. In or out, up or down? The audience decides.

The UnLtd Awards Vote - three people will pitch for seed-funding from UnLtd to start their social/digital enterprise. Ideas submitted in Day One are worked up with the UnLtd team and the best three taken forward into the final pitch. The three go head to head on the second day. You vote for the best.

Sessions

Local Social Media: The Opportunities and Challenges - led by Tim Hood, CEO of Yoosk.com. The UK has a nascent cottage industry best described as ‘local social media’. This session asks how to connect this with a wider audience and leverage existing platforms without competing or duplicating?

The 7 Year Itch – 7 lessons to avoid digital divorce- Simon Doggett, user champion, Justgiving and Jonathan Waddingham, charity champion, Justgiving. Learn how Justgiving brought about major social benefits for charities and re-engineered the power of peer-to-peer fundraising by putting real people in control.

Seriously Social - Matt Locke, Commissioning Editor (Education), Channel 4, Gi Fernando from Techlightenment, Maz Hardie, University of York. Social tools and ubiquitous internet access allow us to connect with more people and share more information more of the time. Is this good?

Helping Coca Cola Save Children’s Lives- featuring Simon Berry, Chief Executive of Ruralnet UK. Hear how Simon successfully used a Facebook campaign to engage Coca Cola to distribute simple medicines as well as bottles of Coke. Come discuss other ways to use social media to move campaigns forward.

Climate Change – The Solutions- featuring Shaun Chamberlin, TEQs Development Director. Come explore small-scale solutions within a large-scale framework. Applying the right framework, let’s create an empowered wave of change.

Expedition Trekking to Antarctica! Join Ben Saunders talk about his forthcoming SOUTH expedition to Antarctica in October 2008, and how the expedition will best use technology and the internet to tell the story as it unfolds.

UK Catalysts Awards - led by Dan McQuillan of Make Your Mark and Oli Barratt, social entrepreneur. Shining the spotlight on shortlisted projects where social activists are using the web to benefit communities, and announcing idea for Catalyst Phase 2.

Being Unchained - featuring Lea Simpson and Dave Birss, co-founders of UnchainedGuide.com. Local sourcing and promotion of local businesses - how can we use social media to support small independent retailers?

Quality of Life is Quality of Communication!- featuring Peter Urey, Commercial Director, TripleIC International Investor in Customers. How can new age media be used appropriately to track empathy, delivery, and advocacy leading to more effective human communication?

Universal Digital Disruption (Kaos Pilot Remix). Join this highly interactive session to explore and map the existing structure and strategy of digital entertainment creation and distribution. Featuring Leon Hill – Universal Music; Nick Jankel Elliot – The Disruptors; Heleana Quartey – The Disruptors; Erica Grigg –The Disruptors; Maria Georka – ICA (“A” Frame); Burnt Progress (TBC); The Kaos Pilots (Rotterdam Posse); Sydney Levinson (Air Traffic Disruptor).

Networked Journalism. Hear Rick Waghorn discuss the future of local journalism… does it rest with giving EveryBlock a cherry on top? Come join a discussion about empowering both the local reporter and the local advertiser!

Low Carbon Communiversity- with Tracy Todhunter, Co-Founder of Low Carbon Communities Network, Ben Brangwyn from Transition Towns, and Dave Briggs, DavePress.net. How are urban and rural communities working together to combat climate change, through the Low Carbon Community and Transition Town Networks. Hear about this model.

Fixing Foreign News - Vaughan Smith, founder, Graham Holliday, Digital Media Editor and Kyle MacRae, Media Consultant of the Frontline Club. The Frontline Club will be a collaborative reporting and discussion platform for ‘off-piste’ foreign news. They want your help on how best to launch this ambitious project.

“And The Public Shall Speak Unto Public”: how social media could transform the work of the UK’s overseas cultural relations agencies. Join Tim Hood, CEO of Yoost.com for a conversation about how the UK promotes its culture and achievements? And how does it build relationships between individuals and civil society groups in the UK and overseas?

Mobiles, Not Knives - Graham Brown-Martin of Handheld Learning, Chris Nash of Steljes Ltd and Raja Habib, Project Co-ordinator at South Thames College. Come to this session to hear how young people are being mobilised against gun and knife crime using mobile technology.

Tools for Change- Can the UK’s voluntary organisations use the new social tools to turn passive donors into a new generation of engaged and passionate social activists? Join Damien Austin-Walker and Andrew Dick of TimeBank to hear how.

AMEE: The World’s Energy Meter. Hear from Gavin Starks, Founder, AMEE, share how this organisation provides a neutral technology platform — to aggregate all the energy consumption data (and all the CO2 conversion factors) in the world.

Ideas into Action: What Comes Next?- with an overview by Anna Maybank, Social Innovation Camp. Hear Alan Morton, of NESTA and Big Green Challenge, Sophia Parker, Eleanor Ford of RSA Networks, and Aleksi Aaltonen of LSE discuss their different approaches to using new technologies for social innovation.

The Fringe

Interspersed throughout the day, School of Everything will host a number of five minute vignettes with participants of 2gether, entitled: what can you teach in 5 minutes?

In the Common Room you’ll encounter a series of Tag Wall Breakouts where themes and questions emerging throughout the day will bubble up and burst.

Think Public’s Design Clinic - Have you got an idea? Take it to the clinic for a one hour diagnosis and prescription for how you can really make it work. All ideas and projects submitted to the final pitch must go through the Design Clinic in order to qualify.

Collecting Connections: a space where you can map out your networks and establish the connections you need to cultivate your ideas and enable them to move forward.

London United, led by John Grant, London’s hottest new team of entrepreneurs, designers, activists and technologists are taking on the challenge of climate change in a workshop spanning both days of 2gether.

The final viewing of Bold Creative’s two contrasting films - how to solve the problem of the youth - from young people’s and older people’s points of view.

Qype and UnchainedGuide give you the feedback from their social experiment - did social media change consumer behaviour, and if so, what can we learn?

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