The great ice-cream sales experiment

Rob and Lea from David Wilcox on Vimeo.

Rob Hinchcliffe of Qype.com and Lea Simpson of unchainedguide.com are passionate about promoting excellent local businesses, and believe this can be done by using digital media to influence people’s consumer habits.

At 2gether08 they carried out a mini social experiment by setting up ice cream stalls at the event. One sold very well known brands, at a reasonable price in a very prominent position. The other sold an independent make of very high quality, organic ice cream but in a slightly out-of-the-way location and at a more expensive price: on the roof. (read more...).

Help Tracey and her team tackle climate change

Community networking to tackle climate change from David Wilcox on Vimeo.

The aim behind 2gether08 is not just to talk about social issues and digital technology, but to start forming collaborations for practical action. The Social Innovation Camp that Anna Maybank described here shows how that is possible.

One big idea now emerging at 2gether08 is using online networking, and public service media, to help communities reduce their carbon footprints. (read more...).

Supporting small, local and really excellent - online

Supporting small, local and excellent from David Wilcox on Vimeo.

Digital media has made a big impact on retailing - pulling sales from big High Street shops online. It can also work the other way - helping us find and support shops, restaurants and other outlets that we really value.
Lea Simpson and Rob Hinchcliffe are both working to help us do that. (read more...).