Jon Gisby of C4 explains the 4IP fund

Channel 4’s new £50 million innovation fund 4IP isn’t really open for business until later in the year - but at 2gether08 Jon Gisby, director of new media and technology, provided a “soft launch” which gave insights into how it will operate. (read more...).

More from C4

On day 2 of 2gether08 Jon Gisby offered up some thoughts on how we can - and must - transform our outmoded perceptions of what consitutes public service media using new participatory media. 4IP is plainly at the forefront of these developments. The *formal* launch will take place later this autumn but for now follow developments here (read more...)e

Involve aims to engage millions

At 2gether08 I met up with my friend Richard Wilson, who runs the excellent participation think tank Involve. They are definitely thinking big in using new media to scale up the scope for citizen engagement. I shot this brief interview, and then asked Richard to send me some further thoughts. (read more...).

Where TV meets interactive media

Adam Gee from David Wilcox on Vimeo.

In the language of the media industry, Adam Gee is responsible for the cross-platform public service elements of Channel 4 programming.
In the language of the participating audiences, it’s “check your balls, check your boobs” after seeing Embarrassing Bodies. (read more...).

Public service startups could partner with C4

Matt Locke from David Wilcox on Vimeo.

Two years ago Channel 4 Education decided to move much of its £6 million a year budget for broadcasting off TV screens to web-based platforms , leading to partnerships with Bebo and MySpace, experiments with mobile phones and games consoles, and investment in the School of Everything social enterprise. (read more...).

Channel 4 invites ideas for funding

Channel 4 invites ideas for funding from David Wilcox on Vimeo.

People presenting and developing ideas in sessions at 2gether08 have a chance to interest Channel 4 in supporting them through their new £50million (read more...)

The audience as participants

The audience as participants from David Wilcox on Vimeo.

Stuart Cosgrove, Channel 4’s head of programmes (nations and regions), explains that their new 4IP fund - which he helped to develop - is “probably one of the biggest single interventions in publicly useful social media in Britain”. (read more...).

participate - here’s how

One of the things that is making the development of 2gether so exciting and - if I am honest - challenging is the element of offering up to participants the invitation to develop over 75% of the over 100 hours of the content we are slating at festival. This is seriously testing the potential and (read more...);