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The great ice-cream sales experiment
Rob and Lea from David Wilcox on Vimeo.
Rob Hinchcliffe of Qype.com and Lea Simpson of unchainedguide.com are passionate about promoting excellent local businesses, and believe this can be done by using digital media to influence people’s consumer habits.
At 2gether08 they carried out a mini social experiment by setting up ice cream stalls at the event. One sold very well known brands, at a reasonable price in a very prominent position. The other sold an independent make of very high quality, organic ice cream but in a slightly out-of-the-way location and at a more expensive price: on the roof.
In the interview and on the Indy England page they set out the experiment in more detail - explaining how using Twitter, word of mouth, and others ways to communicate boosted sales of Paul A. Young’s organic ice-cream at the expense of well-known brands.
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[...] in a few choice places, choosing tastemakers and creating a gentle buzz (see 2gether08’s ice cream [...]
I am getting ready to open an ice cream shop in a small town in USA. How do you change peoples perception of brand name ice cream and perceptions of people that aren’t salesmen by nature?