All items

BBC adds more support for Simon’s Coca Cola Campaign

Simon Berry got a double boost at 2gether08 last week for his campaign to get Coca Cola to use their sophisticated distribution channels for rehydration salts to save children’s lives. Currently 5500 children die each day in Africa from diarrohea.

First Simon ran a session to explain how, by starting a Facebook group, he was able with the help of the BBC iPM programme to get a face-to-face meeting with Coca Cola and explore with them what could be done. As the graph shows, it that was achieved very quickly.

Here’s the full presentation.

Then Simon got a call from iPM’s Jennifer Tracey with a request for a further interview, which he has posted here. Jennifer was happy that I took some video of the interview ….

Simon Berry interviewed by BBC iPM from David Wilcox on Vimeo.

… and I then recorded a shorter update interview.

Simon Berry from David Wilcox on Vimeo.

You can see all Simon’s posts about the campaign here on his blog, with more on the Facebook group. He is urging more people to sign up to the group to help him show support in the next phase of pursuading an international NGO like Oxfam or WaterAid to join in.

In the meantime Simon has linked up with one of Coca Cola’s reseachers, Adrian Ristow, who will be reporting from Ethiopia and Tanzanian on investigations into ways that Coca Cola may be able to use distribution channels for humanitarian purposes.

Want to help? Join the Facebook group and encourages others to do so, and offer any other ideas and expertise you may have. As Simon says, he’s become an accident campaign leader, and can do with all the help he can get.

Content on this site is Creative Commons Share-Alike unless otherwise stated.

Contact information © 2008 2gether08.