2gether08
Solving Bigger Problems
All items
Amazing ice cream on the roof
Paul A Young is selling his amazing ice cream on the roof of Rochelle School, at the 2gether08 festival. I went along to investigate and got the full explanation from Paul of how it is put together. Wish I could give you a taste!
More here about Paul from the New York Times
Paul’s ice cream stall was part of an experiment run by Lea Simpson and Rob Hinchcliffe, who I interviewed here. Yesterday standard ice cream was on sale - today we are running a micro experimenting promoting Paul’s to see how small enteprises with excellent products can compete by using digital media.
Discussion
One comment for “Amazing ice cream on the roof”
Post a comment
Content on this site is Creative Commons Share-Alike unless otherwise stated.
Contact information
© 2008 2gether08. 
If you were lucky enough to enjoy our ice-cream on the day and you’d like some more, or just the very idea has you salivating, then you might like to know that all of our fresh hand-made ice-creams are available now in our Islington and Bank boutiques.
Paul A Young Fine Chocolates
Wednesday->Sunday:
33 Camden Passage, Islington N1 8EA
Monday->Friday:
20 The Royal Exchange, Bank EC3V 3LP
http://www.paulayoung.co.uk/