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Andy urges us to Do the Green Thing

Andy Hobsbawm from David Wilcox on Vimeo.

Andy Hobsbawn established the first international Internet agency back in 1994, and so when he became concerned about climate change and living a greener life he thought about how to use the skills and creativity around his business.

He wanted to do come up with a solution rather than “stand back and panic about it”.

The result was Do The Green Thing “a new community that makes it easy and enjoyable to be a bit greener. Every month you’ll get a different Green Thing to do. All you have to do is do it.”

Andy explains here that he and his collaborators wanted to create a brand that was equivalent to those that people found in their consumer lives: something that was about fulfillment, enjoyment, pleasure and leisure rather  duty and  obligation. He’s enlisted some of the best people in video, podcasts, writing and games to achieve that.

Andy’s vision is that top-level creative content and interactivity can help catalyse and join up with more bottom-up activity like that being developed by the Low Carbon Community Network, and Transition Towns Network, described here by Tracey Todhunter.

I think we’ll see some collaborations on that front developing at 2gether08.

Meanwhile, here’s a video from Do the Green Thing, which promotes the message of Stick with what you’ve got. Apple fans look away now …

John Grant, author of the Green marketing Manifesto, will be interviewing Andy at 2gether08 tomorrow.

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