4IP: New Channel 4 Fund

Where TV meets interactive media

Adam Gee from David Wilcox on Vimeo.

In the language of the media industry, Adam Gee is responsible for the cross-platform public service elements of Channel 4 programming.
In the language of the participating audiences, it’s “check your balls, check your boobs” after seeing Embarrassing Bodies.

Or take your mobile phone, and capture images of your favourite public sculptures, installations or graffiti , and become part of the Big Art Mob.
Over the past five years, Adam has pioneered new approaches to making public - and personal - issues accessible to big audiences. Embarrassing bodies attracted well over 12 million people over four days; 12,000 people used their phones for Big Art Mob, resulting in 5000 images creating a public art map.
Perhaps even more interesting, is the extent to which people could add their knowledge to items others have contributed, creating a repository of public wisdom.
Is this a more effective way of reaching people than publicly-funded Government information services? Adam is diplomatic: it’s not either-or, and Channel 4 works closely with some public agencies. He’ll be exploring this further at 2gether08, saying:

In the session I’m keen to explore the spectrum that has government online services at one end and public service networked media a la Channel 4 at the other, and (no surprises here) highlight why the latter is so important and full of opportunity.

As someone said to me when I described Adam’s role: now that’s a job I would really like to have. Fortunately, as participating audiences, we can all join in. If we didn’t, it would be a different job.

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